Petra beer needed to establish its brand in the market as a 100% Brazilian beer, made with national ingredients in local breweries.
To do so, we were inspired by typical Brazilian behaviors to present the brand's new positioning: “The beer that is so like us”.
So, we created a campaign that connects with people by showing typical Brazilian habits, like playing matkot on the beach, putting ketchup on pizza, or even turning the caramel mutt into a national icon.
The entire visual identity of the campaign was designed to translate these moments in a relaxed and irreverent way, bringing another layer of relationship with the Brazilian public.
To do so, we were inspired by typical Brazilian behaviors to present the brand's new positioning: “The beer that is so like us”.
So, we created a campaign that connects with people by showing typical Brazilian habits, like playing matkot on the beach, putting ketchup on pizza, or even turning the caramel mutt into a national icon.
The entire visual identity of the campaign was designed to translate these moments in a relaxed and irreverent way, bringing another layer of relationship with the Brazilian public.
